Do What You Can

Do What You Can

The above is one of my favorite quotes. Here’s my take on what Teddy meant. You can always do something. No excuses. If you don’t have money, there are ways around that obstacle. If you’re not in the place you need to be, see what is available wherever you happen to be at the time. I…

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What Is Creativity? A Definition

What is creativity? What does it mean  to you? Do you immediately think of purely artistic ability? Let’s go to the dictionary to see what it says about the subject. The definition above mentions artistic work, but it doesn’t exclude non-artistic work. I typically use Robert Franken’s definition of creativity, which…







-It's never too late to be what you

Why It’s Time For You To Change

“It’s never too late to change what you might have been.” – George Eliot Let’s use this photo and this quote as a writing prompt. Where is the road going? What do you want to change, and how will walking this road help you accomplish the change? Use this random…



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Creativity Boost #4

Now that I’ve published my book, Born Creative, I’m researching additional exercises to help boost your creativity. These will go in my next book, but I’ll be posting some of them here. So, let’s take a look at what I call Unmatched. First, go buy a box of wooden matches…



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Born Creative Now Available

Born Creative, the new book by My Creative Team partner Harry Hoover, is now available exclusively on Amazon for just $0.99. Tweet: Born Creative provides encouragement and exercises to set your mind free. Creativity – we believe – is not confined to artistic endeavors. It is a human trait that…


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Marketers: Video’s Time Has Come

Are you using video in your content marketing and advertising programs? If not, you are missing the boat. Today, video content is easily accessible via the web. Transmission speeds are up and more powerful desktops and mobile devices proliferate. Cisco Systems estimate that between 80% and 90% of all internet…


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Top Of The Food Chain, Baby

Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top…


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Getting To Why

Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps…


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Customer-Centric Content

Too much content is me-focused. It’s all about the content creator, not the content consumer. Instead of looking in the mirror, creators need to look at their consumers under a microscope to find out what they would like. Let me suggest a few questions you may want to ask your customers…


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What Is Wrong With This Picture?

According to 3M, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Now, when you can’t get a job because you don’t have a photo on your LinkedIn profile, or the one you have looks worse than Lindsay…


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Altered States

If you have read the book or seen the movie Altered States, you know about sensory deprivation tanks. I just had my first experience in one and it won’t be my last. My lovely bride, Terry Hoover, discovered and wrote a story for Lake Norman Magazine about a local firm…


The Un-Tourist Guide offers helpful hints to get you settled quickly in your new home town.

Three Words For 2014: Reflect, Write, Package

I began my writing life as a journalist in 1977 and have been developing content ever since. However, it was not until this year, 2013, that I wrote and published my first book, Moving To Charlotte: The Un-Tourist Guide. Being a native Charlottean, it made sense for me to write…


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How Not To Use LinkedIn

We’ve talked on this blog before about the fact that I’m an open networker. In other words, I’ll connect freely with folks on LinkedIn who seem legitimate.  Today, I connected with a young man who works in Charlotte, NC, my hometown. Immediately, he drops me a note that goes too…


The Creativity Times

Using Paper.li As Part Of A Content Marketing Strategy

Tamela Rich noticed recently that I was publishing several paper.li papers, including Moving To Charlotte: The Un-Tourist Guide, The Fortune 500 Daily, The Creativity Times, and The Social Media Daily. You are subscribed to them, right? If you don’t know about paper.li, then you need to go here to learn more about the service….


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52 Links For The PR Professional

Sometime back we assembled a list of PR resources but alas – over time – many of those have disappeared from the Interwebs. So, we now present our new, improved and updated PR link list. Media Information Accuracy In Media Center For Media & Public Affairs Columbia Journalism Review FactCheck…


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LinkedIn: Your SEO Resume – Part 2

In the first installment, we talked about having a professional photo, developing a killer headline and adding good keywords to your title. Let’s go back to title keywords for a moment. Above, you’ll see the “Experience” part of my LinkedIn profile. This is where you add your title keywords. Below…


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Creativity Is Everywhere

There’s a restaurant nearby that I visit often because it has the best beef brisket around. Mac’s Speed Shop promotes itself as the place for beer, bikes and BBQ. I mention Mac’s because they do a creative job of resource usage. Now, you’re probably thinking I’ve lost my mind talking…


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LinkedIn: Your SEO Resume

Charlotte’s Financial Executives Networking Group invited me to come speak recently on the topic of using social media to fill and find a job. The response was so good to the segment about how your LinkedIn profile is in essence an SEO resume, that I thought I’d develop this post…


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Top 24 Free Photo Sites

UPDATE 11/20/2015 One of our most popular posts – written in 2007 – featured the top free photo sites we could find at the time. Well, we are updating that post to provide new information and to remove some sites that have disappeared. I have a lot of friends who…


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Evaluate It For Creativity

When you brainstorm – to get the most ideas – initially you need to withhold judgment.  Evaluating ideas comes after – and only after – you have completed your brainstorming so that you won’t kill off your creativity. A while back we wrote a series on the SCAMMPERR method for creativity….


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Too Old? Get Over It!

I’m always hearing people say, “I’m too old” or “I’m too young” for something. Forgive me my boldness, but that’s just an excuse. Let’s take Thomas Edison as an example. By age 12 he had already read and comprehended Gibbon’s Rise And Fall Of The Roman Empire, Sears’ History Of…








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Assignment Creativity: Urban Photo Adventure

Creativity happens when you let it, not when you try to force it. That’s why you get your best ideas when running or showering. Your mind is typically in neutral in those situations and ideas seem to occur spontaneously. So, what can you do to put your mind in neutral…


Thank You from My Creative Team

Color Your Brand

When you think of your favorite brands, what comes to mind first? I often think of a color, and apparently I’m not alone. Saw this article over at Social Media Today talking about the role of color in marketing. The article says that, Visual cues help drive buying behavior, and…


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Recycling Is Good For Your Content

Since it’s Earth Day, we thought we’d discuss recycling – recycling your content, that is. Have you successfully recycled your content. Let’s review a few ways that I have given old content new life. Pull a few blog posts on the same subject and turn it into a white paper…




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Top 9 Creativity Finds Of The Month

We’ve found a lot of good creativity-related articles this month and wanted to share them with the class. So, below is our list of Top 9 Creativity Finds Of The Month. What Type Of Thinker Are You? – When we get stuck in convergent thinking, we miss the possibilities open to us….


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5 More Things To Do Today

In the past, we have offered up simple ideas for marketing yourself or your business. Here is our list of 5 more things you can do today to boost yourself. 1. Get to bed earlier this evening and every evening.  According to Dr. Michael Bengston, Too little sleep leaves us…



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SCAMMPERR – A Series On Creativity Exercises

Here’s a simple index to access our series about the creativity technique known as SCAMMPERR. Give it a try and let us know how it works for you. SCAMMPERR For Creativity – Everything new is a modification of something existing, according to Michael Michalko, developer of a brainstorming tool called Thinkpak, which uses…


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Reverse It For Creativity

This is the final installment in our series about the SCAMMPERR creativity technique. We’ll be looking at things in reverse for creativity. Let’s reverse our perspective by asking “what is the opposite of this?” This is what Henry Ford did when he thought about how work was done. Instead of…


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LinkedIn Company Page Update

LinkedIn has added quite a few features since we wrote a post on launching your company’s LinkedIn page. So, we thought we’d update it to let you know about the new features available to you.  As we told you in our initial post, your company needs a LinkedIn company page…


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Rearrange It For Creativity

When it comes down to it, creativity is really about rearranging what we know to form something we didn’t know. You can rearrange letters or words to spark a new thought. For instance instead of saying how can we sell more bottles, you might ask how can we bottle more…


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Eliminate It For Creativity

Originally, the doughnut had no hole. As legend would have it, a small boy noticed that the center of his mother’s donuts weren’t completely done so he poked it out with a fork. Sometimes, as the doughnut illustrates, eliminating something makes for a more successful product. Are there things you…


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Put It To Other Uses For Creativity

Humans have been doing it for years: taking one thing and putting it to another use. George Washington Carver, for instance, took the lowly peanut and re-purposed it into 300 other products. Consider 3M, which was trying to develop an adhesive that was not very sticky for use on bulletin boards….


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Modify It For Creativity

NASCAR was born when someone decided to modify an automobile right off the dealer’s lot to get more speed from it. A lot of creative ideas are the result of modification. Speaking of automobiles, one of the biggest turnarounds in automotive history was the result of modification. The Ford Motor…


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27 Ways To Be More Creative

Who doesn’t want to be more creative? Well, today we’re going to give you a list of 27 ways to be more creative in all aspects of your life. Let’s get going.    1. Walk for 20 minutes daily.    2. Buy a journal and write in it daily.   …


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Magnify It For Creativity

In the minds of many, bigger is better. So, we move today to using the element of magnification for our creativity boost. The first question is what if we made it larger? In the 1920s a man named George Cullen took a plan for a huge grocery store to company…


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Adapt It For Creativity

This is the third post in a series on a creativity exercise called SCAMMPERR, an acronym that stands for substitute, combine, adapt, magnify, modify, put it to other uses, eliminate, rearrange, reverse. We’ve covered substitute and combine, now let’s move on to adapt. In order to be an original thinker, you…


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Combine It For Creativity

This is the second in a series on a creativity exercise called SCAMMPERR, an acronym that stands for substitute, combine, adapt, magnify, modify, put it to other uses, eliminate, rearrange, reverse. We covered substitute in our initial post, now let’s get on to combine. Creativity in new products and services…


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SCAMMPERR For Creativity

Everything new is a modification of something existing, according to Michael Michalko, developer of a brainstorming tool called Thinkpak. I can’t disagree with his assessment. Thinkpak uses the mnemonic device – SCAMMPERR to help you look at things in a different way. So, when creating a new product, service, idea or…




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How To Have A Creative Year

Do you make resolutions each year only to break them, or forget about them by February? This year, I’d like you to resolve to do one thing and one thing only: begin thinking more creatively. If you do this, then you’ll be able to figure out how to accomplish all…


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Weird Marketing Tips

Is it just me, or have marketers everywhere all gotten on the “Weird Tips” train? My business partner and I were joking about this the other day, after we kept seeing these “Weird Tricks & Tips” ads show up in our Facebook feeds. These play off the headlines one is…



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Creativity 2012 – Week #49

Creativity Toolbox – Learn how to facilitate group creativity. Creative Thinking Skills -There is clearly tremendous value in having diverse, positive creative thinking skills on your creative team. Mediate Your Way To Creativity – Cognitive psychologist Lorenza Colzato used creativity tasks that measure convergent and divergent thinking to assess which meditation techniques…



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Just Say No

Not every client is right for your business. My Creative Team’s best customer is a Fortune 1000 firm, as I was forced to remember this week when we had to fire a new client. Despite the early warning signs, we took on this new client that was referred to us….


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Quotes On Creativity

Jack London Quote on Creativity Leo Burnett Quote on Creativity Lauren Bacall Quote on Creativity Arnold Glasgow Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quote on Creativity Pablo Picasso Quote on Creativity Oscar Wilde Quote on Creativity George Meyer Quote on Creativity Jack Foster Quote On Creativity…


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Creativity 2012 – Week #43

4 Silly Sketching Exercises To Spark Your Creativity – Often, we are most creative when we let down our guard and relinquish some control. And it’s in this space that silliness comes into play. 11 Riffs On Creativity & Time – Almost without fail, creatives’ chief complaints revolve around time – not…


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Going Mobile

No, this is not a piece about The Who’s 1971 song, it is a compilation of recent information we’ve been reading about the evolution of the mobile market. Consumers Expected To Pull Out Phones To Pay More & More – Proximity mobile payments are not yet very popular in the US—eMarketer…


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Quotes On Creativity

Jack London Quote on Creativity Leo Burnett Quote on Creativity Lauren Bacall Quote on Creativity Arnold Glasgow Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quote on Creativity Pablo Picasso Quote on Creativity Oscar Wilde Quote on Creativity George Meyer Quote on Creativity Jack Foster Quote On Creativity…


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Quotes On Creativity

Jack London Quote on Creativity Leo Burnett Quote on Creativity Lauren Bacall Quote on Creativity Arnold Glasgow Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quote on Creativity Pablo Picasso Quote on Creativity Oscar Wilde Quote on Creativity George Meyer Quote on Creativity Jack Foster Quote On Creativity



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Quotes On Creativity

Jack London Quote on Creativity Leo Burnett Quote on Creativity Lauren Bacall Quote on Creativity Arnold Glasgow Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quote on Creativity Pablo Picasso Quote on Creativity Oscar Wilde Quote on Creativity George Meyer Quote on Creativity


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Quotes On Creativity

                        Jack London Quote on Creativity Leo Burnett Quote on Creativity Lauren Bacall Quote on Creativity Arnold Glasgow Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quote on Creativity Pablo Picasso Quote on Creativity Oscar Wilde Quote…



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QR Codes Gaining Ground

                    You’ve heard all the QR code naysayers, but we’re still seeing signs of life. Here are a few recent stories about how QR codes are being put to use. Target Taps QR Codes To Sell Toys –  Target is banking…


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Quotes On Creativity

                        Jack London Quote on Creativity Leo Burnett Quote on Creativity Lauren Bacall Quote on Creativity Arnold Glasgow Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quote on Creativity Pablo Picasso Quote on Creativity


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Quotes On Creativity

Creativity Quotes: “The chief enemy of creativity is good sense.” – Pablo Picasso Jack London Quote on Creativity Leo Burnett Quote on Creativity Lauren Bacall Quote on Creativity Arnold Glasgow Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quotes on Creativity


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Creativity 2012 – Week #40

                      Fresh Ways To Fish For Better Ideas–  Bryan Mattimore has done ideation consulting for Ben & Jerry’s, DKNY, Unilever, and other notables. Here, he reveals some of his secrets to dislodging big ideas. 7 Ways To Stimulate Your Capacity…


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Quotes On Creativity

                        Jack London Quote on Creativity Leo Burnett Quote on Creativity Albert Einstein Quote on Creativity Lauren Bacall Quote on Creativity Arnold Glasgow Quote on Creativity


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Creativity 2012 – Week #39

Using Your Head: The State Of Mind Control Creativity -Cool as brains are, historically, they’ve tended to be pretty worthless without a body. Not so anymore thanks to a new generation of mind-control applications. What Sets Creatives Apart From Everyone Else? – What sets the well-known creative individuals apart from everyone…


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Inspiration – Quotes On Creativity

You can’t wait for inspiration. You have to go after it with a club.” – Jack London Creativity is a uniquely human trait that helped us swing down from the trees onto the Serengeti Plain. From there, we dominated the land and moved to the top of the food chain….



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Creativity 2012 – Week #38

Photo credit: wintersixfour from morguefile.com How To Trick Your Brain Into Succeeding – Use positive messages to fool your brain into appropriate actions. Ideas: Steal With Style – Grab an idea from one place and put it to use in another for your next product or service innovation. The Power…


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Imagination – Quotes On Creativity

“Imagination is everything. It is the preview of life’s coming attractions.” – Albert Einstein Imagination is a uniquely human trait that helped us swing down from the trees onto the Serengeti Plain. From there, we dominated the land and moved to the top of the food chain. What is creativity?…


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Quotes On Creativity

                          Jack London Quote on Creativity Leo Burnett Quote on Creativity Arnold Glasgow Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quotes on Creativity  


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Quotes On Creativity

                          Jack London Quote on Creativity Leo Burnett Quote on Creativity Lauren Bacall Quote on Creativity Edwin Land Quote on Creativity Albert Einstein Quotes on Creativity


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Creativity 2012 – Week #37

                                  50 Modern Logos For Your Inspiration – Get a creative kickstart by reviewing these logos. The Good Thing About Bad Ideas – Even bad ideas can lead to good ideas if the idea originators are committed…


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Creativity 2012 – Week #36

Photo credit: macio2 from morguefile.com Ten Innovation Lessons From Mount Everest -Reaching the highest point of the Earth is one of the greatest expeditions of mankind. It made Edmund Hillary famous. After reading Hillary’s ‘View from the Summit’ Gijs van Wulfen shares ten innovation lessons on being 1st. Five Crazy Inventions…





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Prescription For Creativity

THINKing writes a lot on the topic of creativity. So, I thought I’d pull together a piece on some of the best, most actionable posts we’ve done on the subject. Yes, this is just what the doctor ordered for your creative malaise. To Be Creative, Be Brief – Creative people work…



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Top 50+ Creativity Posts

UPDATED 10/2/2015 My Creative Team has a weekly feature highlighting the latest information on creativity. This post selects – in no particular order – the 50+ best creativity posts we have featured this year. Let’s get going: Creativity Boost #1 – Creativity is one of the key topics we discuss here at THINKing….






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Creativity 2012 – Week #24

How A Good Mood Ramps Up Creativity – Contrary to being a time waster, taking time to do something that boosts your mood could make you more creative and efficient. You Must Remember This – Dr. Leigh Erin Connealy give us a prescription for brain health in her latest newsletter. 3 Creative Ways…




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Get Your Company LinkedIn

Editor’s Note: this piece was written originally for and appeared on SocialFresh LinkedIn’s Company Pages seem to be an afterthought among the other high profile social networks like Facebook, Twitter and Google+. But there are some good reasons that your company should set up – and keep current – your…


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Does Your Personal Brand Need Brand Aid?

Photo credit: alvimann from morguefile.com We’ve written extensively about personal branding over the years we have been publishing THINKing. So, we thought it was about time to pull together a personal branding compendium of those previous posts. Your Personal Brand – In today’s working world, each of us must build and…


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The New Brand You

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the…



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The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past. We all have a personal brand with social, cultural, intellectual, and personal needs that…





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Crisis Management Series

Photo credit: click from morguefile.com Our digital colleague and social media public relations counselor, Rodger Johnson, has written a series for THINKing about issues management. This post provides you a brief overview of each installment plus a link to get to them easily. How To Manage Issues Before They Become…



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Another QR Code Update

We like to pop into the world of QR Codes once and a while to see what’s happening. Many folks think the QR Code will go the route of the dinosaur. Others believe it is the end-all, be-all. I’ll let you decide. Below are a few recent articles we have…


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What To Expect in A Crisis

Photo credit: wallyir from morguefile.com Fred Baggs and Bob Dittmer, two seasoned public relations colleagues of mine, have managed many issues and crises over their careers. So the information I share with you isn’t mine exclusively; however, I learned much from these guys. And you will too. The last entries…




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Ways To Ensure That Everyone In Your Company Is Bought In

Photo credit: deegolden from morguefile.com Getting everyone on board for a project or campaign is essential in order to be successful.  But how can you inspire people to buy into a project when you can’t control how they think or feel?  The two most important factors are leading by example,…



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What’s Up With QR Codes?

We’ve written several times about QR codes and the marketing possibilities for them. Recently, there has been a flurry of articles about QR codes, so I thought I’d bring you up to date on what is being said. Let’s get started. QR Codes: Marketers Like, Public Adoption Rising – Is anyone…


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What Is The Life Cycle Of An Issue?

Photo credit: duboix from morguefile.com About The Author: This is the second in a series of articles on issues management from our digital colleague, Rodger D. Johnson, who is a social media public relations counselor. He helps global companies, small businesses, and non-profits use public relations and social media strategies to strengthen brand…


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Creativity 2012- Week #11

7 Habits Of Highly Creative People – Make a habit of these seven practices, and you will be highly creative in your field. Make Yourself More Creative – Focus can be the enemy of creativity, and experiments back this up. Students whose attention-deficit hyperactivity disorder impairs their ability to focus perform better…


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How To Manage Issues Before They Become A Crisis

Photo credit: chelle from morguefile.com About The Author: This is the first in a series of articles on issues management from our digital colleague, Rodger D. Johnson, who is a social media public relations counselor. He helps global companies, small businesses, and non-profits use public relations and social media strategies to…


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Are You Content With Your Content?

Photo credit: bekkli from morguefile.com Are you content with your content? Today’s post is a compilation of some good articles we have found in recent days on the subject of content development. Also, we have sprinkled a few of our top posts on content development in for good measure. Let’s…



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Is Everything Old New Again?

Photo credit: blondieb38 from morguefile.com OK, it’s 2012 and like a caterpillar, it seems, marketing is completing its metamorphosis. But really, it’s only the tactics that have changed. At least in my view. We’ve talked a lot about this. Back in 2009, we addressed this subject, Technology may have changed, bringing…



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Word

It is true that I am sometimes a grumpy curmudgeon, however, I also know a little about word usage. So, please let me help you so that you won’t look like an ignoramus when you attempt to create an act of literature. Let’s start with homonyms, that is words that sound…


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Creativity 2011 – Week #52

Photo credit: mensatic from morguefile.com It’s the last week of 2011 and we have had some good creativity links this year. I’ll be compiling home into pdf form shortly.  Happy New Year and enjoy this last installment in 2011. When It Comes To Ideas, Teams Win – In an office where…


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Thinking About Thinking

I’ve been thinking a lot recently about thinking. Done some research on the topic as well. As a creative thinker, you are trying to generate new ideas. These ideas typically come when you put together two ideas which have not been paired previously. Sounds easy enough, right? Well, it isn’t…


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Creativity Boost

We’ve been providing a series of creativity boosting exercises. I’m putting them all together here to make it easier for you to navigate to them. Creativity Boost #1 – Creativity is one of the key topics we discuss here at THINKing. So, we decided to develop a series of posts that focuses…


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Creativity Boost #3 – Dictionary Excursion

Today, we’re heading to the dictionary for a creativity boost. Here’s what I want you to do: You’re going to select six words and use them to write a story of less than 250 words. You will select your six words from: page 52, 11th word down page 111, 2nd…


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Top 10 Posts To Improve Your Writing

Photo credit: alvimann from morguefile.com Top 10 Story Starter Tips For Blocked Bloggers – Are you blogged out? Got writer’s block big time? Never fear, your doctor of creativity is here. I have some big time block busters. 7 Tips To Bust Writer’s Block – The toughest thing about writing a news release…



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Bad Marketer, Naughty Marketer

I’ve been in marketing communications since shortly after the earth cooled and I have seen a lot of poorly conceived advertising and marketing programs. But in today’s unstable market, I’m seeing some unstable marketing, too. For instance, about a month ago, I received a sort of desperate sounding note from…


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All Branding, All The Time

We write a lot here about brands and branding, so I thought I’d pull together a compendium of some of our better pieces on the subject to make it easier for you to find. Colorful Brands – We talked sometime back about the use of color in your branding efforts.  My Creative Team uses…


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Brands Still Matter

I just ran across this piece, Why Brands Don’t Matter Anymore, by John Jantsch, who knows his marketing. But I have to disagree with his headline, which was probably written to create a hint of controversy. (If you read the piece, you’ll see that he and I don’t truly disagree…



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QR Codes Revisited

QR codes, we believe, have a place in marketing. However, they are not just for directing traffic back to your website. The future of QR codes is in making the user’s life easier. We plan to explore this in a future post. But for now, here are some stories about…


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Crowdsourcing Your Social Media Strategy

By Harry Hoover I joined an interesting Tweetchat July 11, moderated by Socialfresh. Each week a company will be selected and anyone who wants to can wade in to help develop a crowdsourced social media strategy using the hastag #socialfresh.  It was fun and there were some good ideas generated, but a…


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Scan Me

By Harry Hoover The QR code above is provided by ScanMe, where you can develop your own QR code that provides access to all of your contact information to anyone with a smart phone. Go ahead and scan mine to find out how to connect with me on LinkedIn, Twitter…


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Fortune 500 Friday – 7/8/2011

Since My Creative Team works with Fortune 500 firms, we often like to share the marketing techniques of these big boys with you. Many of these techniques can be replicated by marketers in any size business. So, let’s see what the big boys have been doing. Eight Fortune 500 Marketing…


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Five Ways To Not Be A Weiner

I’m sure you have heard about Democrat Rep. Anthony Weiner’s PR problems stemming from his inappropriate online relationships with at least six women. This cretin provides an example – albeit a bad one – from which we all can learn. Whether you are a randy politican or a bawdy businessman,…



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LinkedIn For B2B – The Series

We have recently concluded our series of posts on how to use LinkedIn for business-to-business purposes. Below, you’ll find an easy-to-navigate overview that takes you to the complete posts. Are You LinkedIn? – Twitter and Facebook seem to get all the glory when it comes to social networks, but LinkedIn –…


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A Silent Message From Your Customer

Your customers are telling you something, but aren’t saying a word. Most businesses will never get the message because they are too focused on what they want, not what the customer is asking for. I was talking to my friend, Tuesday last night about this. She runs Vogue Illumination, a…




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LinkedIn – Branding

We’ve been talking recently about LinkedIn and the numerous ways you can utilize the platform for yourself and your organization. We see at least six business functions (see list below) in which LinkedIn can assist your company. We have already addressed #1. Today, we take a look at branding. 1….


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A Holiday Gas

You have to love clients who clearly understand their brand, their audiences and have the courage to communicate with them in their vernacular. That’s why I love the folks at Newell Rubbermaid. They get it. We developed a promotional website for Rubbermaid’s Bernzomatic brand and redecorated it for the holidays….