Cap The Spill, Then We’ll Talk

You’ve probably read about BP’s so-called social media efforts to shape the conversation about the oil spill. It’s not just BP. The government keeps barring journalists from the area in what seems to be a move to downplay the spill. There is plenty of blame to go around in this debacle.Andy Beal at Marketing Pilgrim has an interesting take on this topic, too.  Says Andy,

“Updates, Response, Statement, Briefing, Broadcast, Distribution, Push. Those are just some of the words that I found while looking around BP’s social media efforts for the Gulf oil spill. So, what’s missing? How about…Listening, Engaging, Discussing, Conversation, Dialog, Understanding.”

Listening would be a good step, but BP, if you really want to shape the conversation, fix the spill. Once that is done, I”ll be ready to “talk” with you through social media.

About the Author

Harry Hoover
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Born Creative: Free Your Mind, Free Yourself and Moving to Charlotte: The Un-Tourist Guide.

Leave a comment

Your email address will not be published.