Content marketing has been all the rage for a couple of years now. But now it is time to change the game. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack.
Why curate content?
Because your target audience is overwhelmed by the deluge of information and entertainment coming at it 24/7. As a benefit of your brand, you can cut through the clutter to serve up the best choices for your particular audience. This pays off for the curator as well. Serve up the information on your blog, get grateful, loyal readers and reap the SEO benefits.
In January, we started our Creativity 2010 series that features five meaty links on creativity each week. It has become very popular and we are seeing a lot more Google search visitors finding us through “creativity” related words.
Curating content is not new for us. Since I started blogging in 2005, I have tried to find and showcase the best possible resources on advertising, marketing, PR and social media as a service to my readers.
Remember, there is a huge difference between aggregating and curating. Aggregation requires no thought. It can be completely automated. For curation to work well, there needs to be a carbon-based life form in the mix to research and evaluate the information before sharing it.
I plan to add another curated content feature here that I think we will call Fortune 500 Friday. This is our target audience. We already work for Lowe’s, Nucor, and Rubbermaid and we want more clients in that strata. So, I’ll develop a feature to benefit my target audience and hope to generate some leads for us. Symbiotic, no? If you have any thoughts on what topics we should curate for Fortune 500 Friday, please let me know.
We’ll be talking a lot more about this topic in the days to come. Meanwhile, speaking of curating content, here are some very good recent articles on the topic:
Four Content Curation Ideas To Implement Now