Does Your Agency Really Understand Web 2.0?

The Logic + Emotion blog throws down the gauntlet for agencies claiming to understand the new digital world in a recent post:

Emerging technologies are nearly always part of the equation—and the equation shifts like the desert sands. And digital isn’t even an option—it’s mandatory.

No longer will agencies be able to tack on the “interactive” label as an afterthought or service-line extension. It’s becoming the price of admission to the ballgame.

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