The Logic + Emotion blog throws down the gauntlet for agencies claiming to understand the new digital world in a recent post:
Emerging technologies are nearly always part of the equationâ€”and the equation shifts like the desert sands. And digital isn’t even an optionâ€”it’s mandatory.
No longer will agencies be able to tack on the “interactive” label as an afterthought or service-line extension. It’s becoming the price of admission to the ballgame.