Guerrilla Marketing Goes To The Mall

I am a longtime fan of good guerrilla marketing tactics. A loyal THINKing reader, Alex Walton, alerted me to one that happened in Australia.

Fantastic Delites, which makes crinkle-cut rice snacks, placed a unique vending machine – the Delite-O-Matic – in an Australian mall to see what people would do for a box of Fantastic Delites.

I’ll let the video tell the rest of the story. Enjoy!

About the Author

Harry Hoover
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Born Creative: Free Your Mind, Free Yourself and Moving to Charlotte: The Un-Tourist Guide.

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