When you live in the South you sometimes occasionally still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business in the front, party in the back.” And that is how social media is like a mullet: it’s both business and personal.
It’s not easy juggling your different accounts, keeping in mind what you should and shouldn’t say using that particular account. I have a personal and a business Twitter account, and assist in tweeting several other business accounts. There’s my Facebook account, the My Creative Team Facebook page, and four other client related accounts. It becomes critical to get it right when you are managing someone else’s social media. And on top of those accounts, there’s LinkedIn, Instagram, Pinterest…you get the picture.
I’ve been using the free version of Hootsuite to simplify my digital life. And it works pretty well for my posting and responding needs. However, if more clients ask for assistance, I may have to pony up for a paid Hootsuite account.
Another account I have found very useful of late is Tweepi. I just wrote a new book on creativity and have been trying to grow my personal Twitter following in order to spread the word about the book. Tweppi has been invaluable. It allows you to unfollow those who don’t follow back. A really cool feature is the ability it gives you to follow the followers of other accounts. For instance, I followed a number of @AmazonKindle followers.
The folks at Dashburst have a good article outlining their list of 12 best social media management tools and it is worth the read if you are finding it tough to manage your digital life. Be sure to check out their own platform.
How do you keep your business social media and your personal media personas separated? What have you tried that gives you more control? Let us know.
Photo: Copyright 2001 Columbia Pictures