How Not To Use LinkedIn


We’ve talked on this blog before about the fact that I’m an open networker. In other words, I’ll connect freely with folks on LinkedIn who seem legitimate.  Today, I connected with a young man who works in Charlotte, NC, my hometown.

Immediately, he drops me a note that goes too far. It’s like the guy who on his first meeting with a beautiful woman, goes down on his knees and offers her the diamond. Dude, you might want to date a couple of times just to get acquainted.

Now, I don’t want to pick on this young fellow who probably hasn’t had a mentor or role model to coach him in appropriate business practices. There are other, more seasoned people – some even claiming to be LinkedIn experts – who do much the same thing. I’m connected via LinkedIn to a marketer who falls into this category. He preaches all the right things in his seminars, but he practices something different, inundating you with sales pitches. I’m almost to the point of blocking him.

He also spams the LinkedIn groups he is in. Let me explain how a group should work. You might post an article and make some cogent remark or ask how others react to it. But don’t post only your own articles. OK?  You might just want to observe the group from the back row for a while before you jump in.

The nut I want you to get from this post is this: as in all things human, you must give before you receive. If you think – and act – as if it is all about you, you will never succeed on LinkedIn or anywhere else.


About the Author

Harry Hoover
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Born Creative: Free Your Mind, Free Yourself and Moving to Charlotte: The Un-Tourist Guide.

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