LinkedIn – Branding

We’ve been talking recently about LinkedIn and the numerous ways you can utilize the platform for yourself and your organization. We see at least six business functions (see list below) in which LinkedIn can assist your company. We have already addressed #1. Today, we take a look at branding.

1. Advertising

2. Branding

3. Business Development

4. Event Promotion

5. Marketing/Sales

6. Recruiting

Just as LinkedIn offers you an opportunity to build your personal brand, it also provides companies the platform from which to tell their brand story with the Custom Company Profile. You’ll find My Creative Team’s LinkedIn Company Profile here.

I would argue that the best way to build the brand you want is to hire the right people. LinkedIn – with its focus on helping people find the right job – is a great place to do just that. Here, you have the chance to showcase the kind of company you are and the kinds of people you have attracted in the past. And, according to Mashable, the Careers tab allows you to provide applicants with,

…targeted content, better visibility, and more modules. The new and improved company profiles allow for businesses to display relevant career-specific information within its own tab. So now instead of all the company’s information jammed on to one page, a job seeker can click the Careers tab to quickly get a tailored view of your online career center.

If you haven’t completed your LinkedIn company profile, you need to get to it. Here is an article from Social Media Examiner about how to do it, as well as information about some of the new features recently unveiled.

About the Author

Harry Hoover
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Born Creative: Free Your Mind, Free Yourself and Moving to Charlotte: The Un-Tourist Guide.

1 Comment on "LinkedIn – Branding"

  1. LinkedIn is sometimes an overlooked marketing tool. When it comes to social media networking people always think about Twitter and Facebook. LinkedIn is so much more than a place to put your resume or job search. It’s great for companies looking for leads, especially B2B companies.

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