LinkedIn For B2B – The Series


We have recently concluded our series of posts on how to use LinkedIn for business-to-business purposes. Below, you’ll find an easy-to-navigate overview that takes you to the complete posts.

Are You LinkedIn? – Twitter and Facebook seem to get all the glory when it comes to social networks, but LinkedIn – with its network of more than 200 million professionals – can be a very important component in any B2B company’s outreach program.

LinkedIn – Advertising – LinkedIn provides a great platform for reaching B2B audiences.

LinkedIn – Branding – Use LinkedIn’s custom company profile to tell your company’s story.

LinkedIn – Business DevelopmentFinding possible strategic partners for your business development efforts is simplified with LinkedIn.

LinkedIn – Marketing/Sales There are a  number of ways to utilize LinkedIn for your sales and marketing effort, from LinkedIn Groups and Events to advanced search.

RecruitingLinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd.



About the Author

Harry Hoover
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Born Creative: Free Your Mind, Free Yourself and Moving to Charlotte: The Un-Tourist Guide.

1 Comment on "LinkedIn For B2B – The Series"

  1. Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

    vCommissionQualified Sales Leads

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