QR Code Update


You might remember our piece recently about the Top 15 Uses For QR Codes. We have been seeing a lot of content recently on this topic, so we thought it was time for a curated update.

What Is That Funny Looking Thing? – QR codes have been around since 1994, but are still not mainstream in the US. But world travelers are seeing more of them.

QR Codes Go Bananas – Banana Republic will be using QR Codes in their Spring 2011 marketing campaign “Journey in Style”. The campaign will debut in store windows beginning February 14 and will appear in March publications, supplemented by print, outdoor, online and direct mail. The QR Code will be used in the direct mail and in selected outdoor units

Go Deeper Into The Next Dimension – AT&T is promoting ways to utilize “mobile bar codes”, as the company characterizes QR codes. This piece showcases was to drive sales, deliver location information and video content to name a few.

Make Temporary QR Code Tattoos – Wouldn’t temporary tattoos containing QR Codes be fun at a trade show? Of course they would!

The Art Of QR Codes – A Virginia museum has launched a print and out-of-home campaign using a portrait of Picasso made entirely of QR codes. When a phone scans the QR image, it is re-directed to a landing page featuring Picasso’s work and an invitation to buy tickets to the exhibition.

22 Ways Non-Profits Can Use QR Codes – The early adopters in the nonprofit sector are a creative bunch. With a mobile website and a QR Code generator and reader, there are thousands of possible QR Code campaigns.

QR Codes Keeps Realtor On Track – Realtors are using QR codes to deliver information on listed homes.

About the Author

Harry Hoover
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Born Creative: Free Your Mind, Free Yourself and Moving to Charlotte: The Un-Tourist Guide.

5 Comments on "QR Code Update"

  1. Excellent use of the Social QR Code! Are you posting this code in store fronts or on direct mailers?

  2. We are virtual, so don’t have a store front. Nor have we used our QR code on mailers, since using DM is not how we gain clients. Currently, we are using it exclusively online.

  3. Hi Harry!

    Been around since 1994 hey? Well, you learn something new everyday!


  4. Yep. Developed by a Toyota subsidiary. I guess some things take longer to penetrate a market than others.

  5. Hello,

    we believe that QR codes will make the connection between offline and online worlds easier. That’s why we created our QR code generator with social features – YouScan.me – http://www.youscan.me. You can add all your info like Facebook profile or fan page, twitter, youtube, etc. and connect with others.


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