Top 8 Links On The Business Value Of Twitter

A few months back THINKing took a look at the tactical business use of Twitter. There are naysayers who think that Twitter – and social media for that matter -has little business value. I disagree. It can be an excellent tool for customer service and employee communication.

Does it have value for every business?  No.

Each business must finds its own way of communicating with its various publics. Some will find social media to be the way. Other’s won’t.

The Blog Herald has a post on the business use of Twitter that you’ll want to check out.  It quotes two of my favorite bloggers, Chris Brogan and Valeria Maltoni. If you are in the social media space or in PR, you should read them.

Below are a few other posts on the business use of Twitter.

How Can I Use Twitter For Business?

How To Use Twitter For Business

22 Reasons To Use Twitter

Twitter For Business

How American Airlines Could Use Twitter

11 Reasons To Use Twitter For Business

So, are you using Twitter in your business?  Why or why not?

About the Author

Harry Hoover
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Born Creative: Free Your Mind, Free Yourself and Moving to Charlotte: The Un-Tourist Guide.

3 Comments on "Top 8 Links On The Business Value Of Twitter"

  1. You might also consider reading an earlier (few) blog posts that I wrote on this subject – I identify how Twitter means different things to different businesses (and people):

    OK, I know already – Twitter is a “micro-blogging” tool that allows you to post short 140 characters (or less) of text. There lies the problem. Twitter needs to do a better job of explaining that Twitter is a different experience for every user (both personal & business).

    What Twitter is to me – I call Twitter an Operating System (OS), or if you do not want to be that generous, at least call it a platform. This is because Twitter is a child of the Open Source movement. OK, so it’s not truly open source, but they generously offer their API, which allows anyone to write applications that run on top of (or with) Twitter.

    I also like to think of Twitter as allowing me to build my own social network on the fly. I use LinkedIn as my “business social network”. I use Facebook as my “family & friends” social network. There are hundreds of thousands of social networks. Their commonality is that they all revolve around a common interest. So for me, wanting a social network around my interest (Social Media), I used Summize (now owned by Twitter) , Twitterpack Wiki, and Twellow to search for terms related to my field i.e. – “social media,Web 2.0, Software, Marketing,etc”. I then reached out and followed all who showed up in that search. Bingo, I just built my own social network.

    My Twitter social network does not necessarily have to be around a subject either. Perhaps I want to just see who is Tweeting in my vicinity, well now I can Twinkle and my social network consists of everyone within my geographical location.

    I use third party tools such as Twitterfeed, so that anytime I post on my blog, my Twitter followers can be automatically notified (Here I think of Twitter as a much better form of RSS).

    Sometimes I just use Twitter as my virtual water cooler. I listen to what other’s are Tweeting, and if something peeks my interest, I join in the Tweetersation.

    When I am home, my family becomes my social network. I can simply send one Tweet, and both of my kids, and my wife know that “Dinners ready, come and eat”. When I coach basketball or little league, and want a quick, easy and painless method to communicate with the players and their parents I just Tweet them. The reason that this works better then any other platform (Instant Messaging, Email,Phone,SMS) is the ubiquity of Twitter. Think about that for a moment…With Twitter, my Twicipients can listen using THEIR choice phone, PC or Mobile. With past platforms it was usually one or the other. Using “next generation” tools like Phweet, I can even hold a VOIP conference call on top of the Twitter platform. So in this aforementioned example, I am using Twitter as an Event notification system.

    When I am a salesman, Twitter allows me to datamine the Twittersphere and listen for opportunities. I can do a search using terms such as “cable sucks”. If I were selling FIOS service, this would offer me a great opportunity to be using Twitter as a lead generator.

    I want to know who is the founder of Twitter…I use @cbbot and ask “who is the founder of Twitter”, and the Twitterbot replies “Biz Stone. So Twitter is a research tool. Other cool bots include;

    @gcal …Update your Google Calendar via a Tweet

    @Timer … Set reminders that then get Tweeted back to you at the correct time.

    @Wordbot … Unscramble Scrabble letters via tweet.

    There are more being created every day.

    I am a business…What better way to both put a human factor to my business then to communicate with my clients (and NEW clients) using a medium where they are? Zappos has over 400 employees using Twitter to communicate with their customers. How do you think interacting with these 400 people make you feel about their brand?

    Why not let your customers interact with customer service via Tweets? Because Twitter is a distributed medium, your entire call center could be monitoring this for the quickest response times yet.

    I have excess inventory, why not let users learn of special offers in real time – Tweet it to em!

    I have a large knowledge base, using SPARQRL & the Twitter API anyone can now access that knowledge via Twitter. So for example, I might be shopping for a Nipon camera. I simply would send a Tweet to Shopzilla (or any shopping comparison service), and Shopzilla could reply with their list of prices and availability (keeping the retailer honest ☺ ). How about other knowledge bases (they ALL could benefit)…Flighttracker, could let me get updates about a flight via Tweets “American #4364” would return “American Flight #4364 landing LQA 4:30pm (on time).

    Location Based Services (LBS) will make it even MORE interesting as more and more people enjoy GPS enabled phones. Ya, I know there’s already Twinkle, but LBS is around version .5 right now, not even 1.0. We will see realllly fun ways of interacting with the platform then. For personal use, I will be able to know who (from any of the many social networks I belong to in and out of the Twitterverse) is nearby me. I will be able to filter all of this; “Show me just my LinkedIn contacts, only those who are marketing executives, and only within 2 miles. How cool is that?

    Businesses will benefit even more from LBS running on Twitter. Want to show me a coupon for a pizza as I walk by pizza hut? Go for it, I would welcome that (just make certain I can opt-in & out)!

  2. Andrew, thanks for adding to the conversation. Much appreciated.

  3. Commenting usually isnt my thing, but ive spent an hour on the site, so thanks for the info

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