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creative briefs |
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Marketers know that customer testimonials are a great way to prove a point.
However, most marketers fall down on implementation. The testimonials the get from customers sound like testimonials. Read about how to craft effective testimonials. |
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With the advent of the Internet, branding is dead, so many naysayers tell us. Au contraire.
If anything, branding is even more important in this new digital age. This is particularly true in the B-2-B arena. Branding Your Product Or Service is an excellent primer on B-2-B branding.
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RSS feeds, a Web 2.0 technology, are a great way for you to stay on top of topics of interest. They also may provide solid content to keep your website fresh and dynamic. Learn how to locate niche RSS feeds.
You also can use RSS feeds as a search engine optimization tool.
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Did you know you can't "center around" anything? It's a physical impossibility and also a pet peeve of mine. You may "center on" but not "around".
There are many word usage and grammatical errors like this that can make you seem - at the very least - ill informed. Here's a piece on 10 Grammar Mistakes That Make You Look Stupid.
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Hello. Hope all is well with you. My Creative Team continues to get media coverage about our new business acquisitions.
Enough about us. Let's get going. |
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Creatively yours,
Harry Hoover
harry@my-creativeteam.com
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Getting To Know Web 2.0  |
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By Harry Hoover
Everyone throws around the term Web 2.0. They know about MySpace, YouTube and Wikipedia because of the publicity surrounding them, but I'm convinced most of them don't have a clear grasp on the range of technologies covered by this term.
Let's review the web services, peer-to-peer networking, blogs, podcasts and social networks that constitute Web 2.0.
Blogs - Also known as Web logs, these sites are online journals that allow the host or blogger to post comments, text, photos, graphics and links on a regular basis. Visitors to the site often can respond by posting their own comments. There are a number of blog types: photoblogs, videoblogs, podcasts, and even online portfolios called sketchblogs.
Collaborative Tools - Many Web 2.0 tools are services that will replace desktop applications. Google has rolled out a number of them, such as Google Docs & Spreadsheets.
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Contact  |
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By Harry Hoover
Have you ever noticed how people you haven't talked with in years come out of the woodwork when they are looking for a job? They call it networking. I call it bad public relations.
Staying in touch with people is important throughout your career not just when you need help finding a new position. People who develop strong contacts will achieve more than those who reach out only when they need help.
If you want to have good contacts, you must be a good contact. Try to help the people on your list achieve their own personal and professional goals, and they in turn will be happy to help you.
Friend Brent Dees of the Focus Four entrepreneur coaching system teaches a concept called the Focus 40, based on the theory that you can maintain only 40 truly close business relationships.
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