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| creative briefs |
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We're all about creativity here at My Creative Team. So, I've done some digging to find you the latest online creativity tools. This is a great list of tools for brainstorming, mind mapping, organization, productivity, journaling, story builders and writing prompts.
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Are you really connected with My Creative Team? Here are some of the places we hang out and we'd like you to hang with us.
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We love Twitter but the application's interface does not provide all the tools we like. So, we use HootSuite and suggest that you take it for a test spin to see if it meets your needs.
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Hello again.
When someone is ready to help your business grow, are you ready to accept the offer? Let's talk about that and monologue marketing this time in THINKing.
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Creatively yours,
Harry Hoover
harry@my-creativeteam.com
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| D.A.N.C.E With Me |
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By Harry Hoover
Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.
Let's take a look at the D.A.N.C.E., a few simple ways you can enlist your network to help promote your organization.
Distribute and Display. Do you have literature or product samples that you can ask someone in your network to distribute for you? Perhaps you could ask them to place your information in their next client mailing, or hand out your brochures or samples at an upcoming meeting they are attending. If they have a high traffic office, ask them to display your products or material.
Arrange. Your contact knows a lot of people that you also should know. So, get her to arrange a meeting for you. It's best if you can get your friend to accompany you to the meeting. This helps place everyone more at ease.
Nominate. There are all sorts of awards and recognition programs. Ask someone to nominate you for appropriate business and community service awards.
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| Monologue Marketing |
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By Harry Hoover
Monologue marketers - thankfully - are dying off, but there still are too many. What's a monologue marketer? Here's an analogy:
Someone comes up to you at a business event and says, "Hi, I'm Bob."
You say, "Hi, Bob. I'm Harry. I'm 57 years old, married - have been for 28 years. I have two children, three grandsons, love hiking, canoeing, fishing, anything outdoors, really. I love music. I am a huge blues fans - Johnny Winter, Buddy Guy, Tommy Castro, Eric Clapton, B.B. King, BB Chun King and the Buddaheads. I'm into wine. Reds are my favorites…Bob, where are you going?"
Do you get the picture? This is the way too many organizations approach their marketing. Actually, this is a sales mentality, not a marketing mentality. This approach - dear friend - is not conducive to marketing or to sales.
Let me use an example of one of my clients to show how it should be done.
"Hi, I'm Bob."
"Hi, Bob. I'm Camstar. Are you in manufacturing, too?"
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