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creative briefs |
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Are you pitching radio shows? If so, you might like to try this pitch formula: "Why ___ (number of) ___ are now _____ ... and how/why it could/will _______ you/r _________"
And here are a couple of examples of how you might apply the formula:
Show Pitch: "Why 70% of US companies are now hiring employees overseas...and how it will have a dramatic impact on your future"
Show Pitch: "Why 50 million illegal immigrants are now vying for citizenship...and why it could drive the value of your
house through the ceiling"
This formula comes from Steve Harrison, publisher of Radio Television Interview Report.
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Your website needs visitors. So, what do you do? Maybe buying traffic is the solution. Check out this guide from Work.com that tells you how to buy web traffic. |
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Many marketers have gone too far down the digital path and aren't thinking about tangible touches of their consumers.
You might want to reconsider if you fall into this category. Check out what Matter is doing in the direct marketing category.
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Random Links:
There seem to be a lot of arcane rules out there that relate to SEO. Here's a mythbusting article to set you straight.
Anyone who has worked in an ad agency has heard some stupid comments, usually from the account executives. AdVerbatim features real life examples like this,
"Summarising: you have to come up with three 30 sec. film scripts with all those benefits that I told you about. But before you do that, please send me few sentences of what you are going to come up with so I can send it to the Client as he has to get used to what you are going to come up with."
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Hello. We're all about creating buzz with content this month. So, let's get right to it, shall we?
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Creatively yours,
Harry Hoover
harry@my-creativeteam.com |
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Creating Buzz  |
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By Mark Harrison
How could My Creative Team (MCT) help a professional organization with 8,000 members create value for and loyalty among its membership? Well, it all starts with a cartoon dog....no, that's not how it worked!
 It ended with a cartoon mutt named "Buzz," but I'm putting the cart before the horse.
Pet Sitters International (PSI) wanted to help raise the value of the organization in the eyes of its members as well as in the eyes of the public who engage these dedicated professionals. The group also has an active interest in increasing the number of practicing, qualified pet sitters. One part of a larger MCT program for PSI was to begin right here at home: how could PSI help to relate back to its membership the value they're receiving from the organization.
One way to do that would be to help those members grow their businesses. Throughout the years, PSI has listened closely to its membership and responded in kind with programs and opportunities. One thing the group heard was that many of these small business owners need help in promoting their pet-sitting business. MCT and PSI set out to create specific, customized and targeted content for the membership outlining practical, executable marketing programs.
If content is King, then content created and delivered exclusively to constituents is - umm -- is -- what's higher than a King? An Ace?
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The Importance Of Content  |
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By Harry Hoover
Ad-weary consumers are demanding more from marketers than the old fashioned chest-thumping commercial messages we have been dumping on them for years. Let's face it, they TiVo and they listen to their own tunes on iPods in order to escape commercials. Circulation and readership is down in the old media formats. What's a marketer to do?
Instead of marketing products and services, an increasing number of marketers perform content marketing as a way to break through the clutter and the ennui. What's content marketing, you ask?
Junta42 says it "is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."
Make note of two key words in the above description: "relevant" and "valuable."
Content comes in many forms ranging from articles, news releases, research reports, white papers, surveys, audio and video. Even some humorous TV commercials - think Super Bowl ads - could be shoved into the list. Content can be delivered in a host of ways and it can be used tactically in order to accomplish a final strategic purpose: getting consumers to pay attention to your message.
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