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creative briefs |
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Media relations experts know that it is not enough to write a good news release these days. Releases must also be optimized for search engines. Thankfully, there are some tools to help you. PR Newswire has launched one recently.
While we're on the media relations topic, let's talk about media rooms. Do you have one? Newt Barrett explains why you should have a media room as part of your website.
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I believe that 2009 is a year for solidifying connections with existing customers. Done correctly, email is one of the best ways to cement those links. I've found something to help you with your email program for 2009. Check out 52 Email Marketing Tips and Increase Email Deliverability in 2009 from our friends at Blue Sky Factory.
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Customer retention is job one, as far as I'm concerned. But gaining new business is high on the list, too. How do you go about it? Well, see my New Business 2009 series at our blog.
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Random Links:
Here are a few random links you may want to check out. Social Media Explorer has named its top five social media tools for 2008. Are you on the speakers' circuit? Well, then you need to know how to stand out from behind the speaker's rostrum. If you are thinking about taking your website up a notch, you'll want to check out these 136 SEO Tools. Valeria Maltoni of Conversation Agent is a smart marketer. She is offering a free ebook concerning marketing in 2009.
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Hello again. We're in a new year, so it is time to hone our marketing skills for the challenging year ahead.
Now, let's get going.
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Creatively yours,
Harry Hoover
harry@my-creativeteam.com |
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| Out of Work? Don't Be "That Guy" |
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By Harry Hoover
Now, this is not aimed at you, regular reader of THINK. You are a smart, capable person who understands how the world works. This is aimed at the hapless person who just happens to stumble by and who needs schooling on this particular topic. Regular reader, go do something else while I give "that guy" a piece of my mind.
You know who you are. You are the person who finds himself out of work.
You have not kept up with your contacts but now you need a job. I know what you will do next. You will begin calling and emailing everyone you have ever known to see if they can help you. You should have been doing this, but you didn't. Now, you need to read this.
To you, it's all about volume, or mass marketing. You'll resort to what I call To Whom It May Concern Marketing as you try to find a job, any job. Today, whether you are selling yourself with a cover letter and resume or selling a product, it is a one-to-one world.
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| Content Marketing on Steroids |
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By Harry Hoover
Content marketers often equate public relations techniques purely with media relations. They think distributing news releases is only to promote a product, make an executive announcement or discuss company financial matters. They forget that they can use PR to get their information about their content out to the most important audiences: the media and their own customers. Let's review.
Content is a treasure chest for marketers. So, let's share it everywhere and in every way possible. But do it from the inside out. In other words, tell those audiences closest to you first, and then go wider from there.
First, write an educational or informational white paper on your area of expertise.
Use your customer and prospect email list to tell key constituents about the white paper's availability.
Issue a brief news release about the availability on your website of the white paper. Send the release to your targeted media list using Pitchengine, which also gets your release picked up by Google News.
Consider spending a little extra to broaden your reach by distributing your release on PRNewswire or PRWeb.
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