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creative briefs |
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What makes a good press release today? That's the subject of an article at BNET.
Author Jon Greer contends that not too much has changed. You still need to keep it brief and you still need to have some news in it. Big surprise!
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Everyone is blogging now, or so it seems.
eMarketer - in a recent study - says that blogging is big business. Nearly 16 percent of Internet users will create a blog by 2010. The bigger news is that by 2012, 67 percent of the Internet population will be reading blogs.
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In our increasingly interconnected, digital world, your personal brand becomes more important because it is hanging out there for anyone to see via Google. A brand rests on truth, not on a thin veneer of calculated actions. So, like any good brand, you must nurture and maintain your reputation.
The purpose of this My Creative Team White Paper on Personal Branding is to provide you with some actionable ideas on how to build and maintain the Brand Called You.
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Random Links:
Trendpedia, an application that allows search smackdowns.
Socialmeter scans the major social websites to analyze a webpage's social popularity.
Social media marketing tactics and resources from Larry Chase's Web Digest For Marketers.
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Hello again. Marketing's Big Boys, Fortune 1000 companies, have much to teach us. We looked at the good last time. Let's look at the not-so-good this time in Think.
Let's get going.
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Creatively yours,
Harry Hoover
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Serve You?  |
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By Harry Hoover
All businesses can learn some things from the Fortune 1000, or Big Boys, as I call them. Well, there are some things they are doing that we can avoid, too.
Customer service, which is a real a misnomer when it comes to some of the Big Boys, leads the way on things to avoid. The customer after all is your boss, no matter what size your business is. Who do you think provides your paycheck? Without the customer you would not eat. Puts a little different spin on it, hmm?
Big Boys are forcing you more and more to the web to solve your own problems. Is this good or bad? It depends upon the execution.
I had a recent problem with my HP computer in which I needed human interaction. I clicked all the links HP told me to in their online help. Nothing there to explain my problem. Clicked the online live help application and several days later I'm still trying to locate a carbon-based unit for discussion of the issue.
Comcast has a web form for escalating problems to an executive level. Problem is you can't find it because it is so thoroughly hidden.
I know of one company that almost always let's voicemail pick up their calls and then they have a recorded message that says "send us an email for urgent issues." Takes them hours to respond to these "urgent emails."
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Get Write To It  |
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By Harry Hoover
The toughest thing about writing a news release is getting started.
But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.
Before the story, think about:
• audience. who do I want (or expect) to read this? What do they want to know? What do I want them to know?
• "gatekeepers." These are usually the editors who will decide if they will use your story.
What kind of story do they normally use? How long? Style?
If you just can't get the first word down on paper, here are some things to try.
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