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creative briefs |
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Do you know just how much you are worth?
Payscale allows you to find out. You can search by job title and then filter that by company size, city, experience, gender, you name the demographic. Basic searches are free. |
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Whether you are opening a new business, launching a new product, or evaluating a business idea, ZipSkinny can help you find the answers.
Enter any U.S. ZIP code to find out education levels, income, occupation, marital status, and other demographic information.
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Everyone likes a mystery, including the media. If you are trying to garner some media coverage, particularly on radio, RadioPublicity.com's Alex Caroll has some advice.
Consider this fill in the blank formula:
______ Clues That Your ____ Is _______.
An example would be 5 Clues That Your Spouse Is Cheating On You.
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Hello, We're in a holiday mood here at My Creative Team. So, this month we're talking about that jolly old elf. We also are announcing our Holiday For Charity Program, in which we encourage charitable giving during the holiday season. My Creative Team is focusing its giving on charities that perform either cancer or diabetes research.
Now, let's get going. |
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Creatively yours,
Harry Hoover
harry@my-creativeteam.com |
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Santa - The Brand  |
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By Harry Hoover
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E.
He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.
Why does Santa's brand remain so strong? Because Santa is:
• Consistent
• Unique
• Customer-focused
• Viral
Let's examine these to see what lessons we can learn.
First off, Santa has a positioning statement and has used it to stay true to his mission for decades.
It is this consistency that has helped him build a brand franchise that is the envy of other marketers. No matter what kind of communication vehicle he uses, the message is measured against the positioning statement.
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Charity Begins At Home  |
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By Harry Hoover
Americans spent more in two months on holiday items than they did all year on charitable giving in 2006. Holiday retail sales for November and December 2006 in the general merchandise category were up about 4.6 percent, totaling roughly $456 billion, according to the National Retail Federation. Charitable giving for 2006 set a record, topping $300 billion.
Why am I telling you this? Because once again I'm promoting Holiday for Charity, which encourages more donations to charity.
The program works like this:
1. ask friends, family and business associates to donate to a charity instead of buying you holiday gifts
2. sell your gifts online at eBay's GivingWorks and donate the proceeds to charity
3. register and shop at iGive, whose merchants donate a portion of each transaction to the charities of your choice.
4. offer to do volunteer work in lieu of buying holiday gifts
5. donate directly to charity in lieu of buying holiday gifts for clients and customers
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