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Are you using the tell-a-friend email feature on your website?
GasPedal has a piece that tells you how to increase your response rate when someone uses your tell-a-friend form. |
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Email Insider reports that some email experts say the growth of social media directly challenges email's supremacy for communication.
But you can use email to expand the subscriber relationship to incorporate community, content sharing, feedback and user-generated content. |
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Do you know about the so-called "social graph"? It's the network of connections between people.
If you understand it you can make your messages more viral so they'll spread more quickly. eMarketer has a good piece that takes a look at this phenomenon. |
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Hello. Want to help out a worthy charity without spending a dime of your own money? I'm going to give $500 to Crisis Assistance Ministry, and you can help double that. If you forward this newsletter to your colleagues using this link (disabled), I'll add a dollar for each forward up to an additional $500.
You must use the above link so I can track it. Now, let's talk about cause marketing.
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Creatively yours,
Harry Hoover
harry@my-creativeteam.com |
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Marketing For Just Cause |
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By Harry Hoover
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category will grow to $1.5 billion in the US in 2008.
There are a number of reasons for that growth. A Cone survey found that:
- 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about (remains unchanged from 1993)
- 85% feel it is acceptable for companies to involve a cause in their marketing (compared to 66% in 1993)
- 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause (compared to 66% in 1993)
As you can see, adopting good causes can be beneficial, but your company's involvement should be planned just as you plan any other business activity.
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Leaders & PR  |
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By Harry Hoover
Leadership requires an understanding of public relations. To lead you must be willing to listen and gain trust from followers. That's what PR is about: dialogue and honesty. People don't always have to agree with you to follow you. But they do have to trust you.
We have just seen - on both sides of the aisle - the largest failure of leadership I've ever witnessed. Our elected officials - after saying they had a deal on the bailout - could not get members of their own parties to go along with an agreement to shore up financial markets.
Consider this: 40 percent of Democrats and two-thirds of Republicans opposed the legislation. If their own colleagues in the House don't trust them, why should we?
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