Communications Planning Procedure
		Here is an overview of the procedure Hoover ink uses when developing communications plans. Review current communications for impact and efficiency Review by: Audience Vehicle (personal visits, telephone calls, letters, invoices, e-mail, website, newsletters, advertising, POP, trade show, etc.) Subject Matter (corporate communications messages, marketing communications messages) Interval (daily, weekly, monthly) Existing programs (loyalty programs, CRM, etc.) Competitors (tactics, messages) Define and prioritize audiences As part of the strategic planning process, define audiences, and determine key business objectives that can be enhanced/supported by communications Develop totally integrated communications plan Conduct internal, in-channel and in-market communications audit Find and review research on audiences that were defined during strategic planning process If paid media is to be a part of the program, meet with media allies - editorial and marketing - to determine what programs they can bring to bear internally, in-channel, in-market Develop complete communications program based upon the brand's strategy/positioning that: garners internal support by making employees brand emissaries fully involves in-channel allies by communicating both corporate and brand messages uses a multi-media approach to surround customers with the brand message, and to bring the brand to life Back To My Creative Team >>