Today, so much of our communication is digital that we are in danger of losing the human touch in our marketing. That's one – but not the only - reason marketers should incorporate video into their content mix.

Video lets you see, hear and experience things in ways no other medium allows. Let's take a look at some of the ways to use video and the reasons why you should think about beefing up the use of video on your website and in other marketing venues.

One of the most important reasons is that video delivered via your website can help you humanize your company. It helps sell your company, service or product by using a human face and making the message more personal. For the same reason, it also is a great tool for internal communications. Your CEO might not be able to meet every employee, but every employee can meet and get to know the CEO via video. This has the additional benefit of reducing travel cost and employee time.

Video also is a great storytelling tool and we all love stories. Along those same lines, video is a great way to deliver an emotional message. Not everyone is sold with logic. Most of us respond well to an emotional sale. In internal communications, you can use video to tell the company story. This helps create consistency in stories and messages.

Video makes a great training tool for internal and external messages. Internally, there is that increasingly important benefit of reducing the cost of travel and employee time. You can use videos externally to simplify your message. We're developing videos currently for the Shur-Line company that will show how to properly use their painting tools. In about the same time as it takes to read the instructions, a customer can view a real expert using the implements. Quick and easy video instruction like this can help reduce calls to 800 help numbers as well as product returns.

More affordable than ever, video still can be pricey to produce. And if you are using video, you need high quality production values because that is what everyone is used to seeing, even on YouTube.

If you have the need to reach audiences with an impactful, emotional message, or you need to simplify the complex, video could be your answer.

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